AI Insights · Timothy · October 2025
Top 5 Pixel Games on iOS in New Zealand: Q3 2025 Performance
Explore the performance trends of the top 5 pixel games on iOS in New Zealand during Q3 2025, featuring insights on downloads, revenue, and active users.
In the third quarter of 2025, the pixel game genre on iOS in New Zealand showed varied performance across the top five applications. Here's a closer look at the trends for each app, as per data from Sensor Tower.
Sand Blast™ - Block Puzzle from Inspired Square FZE saw a significant rise in weekly downloads early in the quarter, peaking at around 3.2K in mid-July. However, this was followed by a steady decline, reaching 75 by late September. Revenue for the game fluctuated, with a peak of $72 in late July, before tapering off to $2 at the end of the quarter. Active user numbers mirrored this trend, initially spiking to 4.7K in mid-July and then gradually decreasing to 1.2K.
Color by Number：Coloring Games by Wildlife Studios maintained a consistent revenue stream, averaging around $350-$370 weekly. Downloads ranged from 500 to 1.5K, with a notable increase towards the end of September. Active users saw a similar pattern, reaching 3.8K by the quarter's end.
Tomb of the Mask: Pixel Maze from Playgendary Limited experienced steady revenue, peaking at $83 in late July and early August. Weekly downloads fluctuated between 170 and 430, with a slight increase towards the end of the quarter. Active users remained stable, averaging around 7K.
Melon: Sandbox from Payge Ltd showed a moderate revenue increase, finishing the quarter at $270. Downloads remained relatively low, ranging from 120 to 320. Active users, however, stayed strong, peaking at about 9.9K in late September.
Cup Heroes by Voodoo saw its revenue peak at $309 in early September before stabilizing. Downloads hovered around 160-230 weekly, while active users remained consistent, averaging around 2.2K.
For more detailed insights and data on app performance, visit Sensor Tower's website.
